When It Comes to Organic SEO, It Pays to Be Dense.
Friday, 22 May 2009 19:48 | 
Author: Steve Fawcett |
Settle down, I'm not questioning your IQ. In the world of organic SEO 'How dense are you' isn't an insult, it's a legitimate question. Plenty of SEO copywriting services will imbed chosen keywords or keyword phrases into your web content, and then bill you for organic SEO optimization. Ripple dissolve to a few months down the road --- you're left holding a site with no web lift - and your so-called SEO copywriting service is MIA.
Settle down, I'm not questioning your IQ. In the world of organic SEO 'How dense are you' isn't an insult, it's a legitimate question. Plenty of SEO copywriting services will imbed chosen keywords or keyword phrases into your web content, and then bill you for organic SEO optimization. Ripple dissolve to a few months down the road --- you're left holding a site with no web lift - and your so-called SEO copywriting service is MIA.
Keyword density is half science and half art. It means incorporating not only the most effective keywords into your web pages, but at the most effective ratio of static content to new content. Every page of every website is different. There are formulas, but they change depending on the word count in your content, tags and meta tags.
A natural SEO guru I know often says SEO density is a range. And you want to be at home in that range. Too few keywords and you've gone wide of the mark, wasted your money, and wasted precious months.
What happens if you have too many keywords? You get pinged by Google indexing for stuffing keywords. This is not good either, and can set your efforts to lift your web ranking back a long way.
Either way, the trouble with a lot of SEO copywriting is that by the time you find out it's not working, you've lost months of valuable time. Plus you lose the site hits, customers and worst of all, the profits that go with them.
There are lots of easy to use tools for measuring the density of the keywords on each page of your site. A great place to start is with the SEO Quake plug-in for Firefox.
SEO copywriting services can be divided into two groups - those that rely on the logical left side of their brain, or their right brain, the creative and intuitive side. I'd bet my Organic SEO budget on the creative right-brained thinkers any day - the best will put effective keywords into smart content that engages and persuades. Just make certain they know their density.
Which brings me around again to ask one more time: how dense are you? Does your site have the optimal length of content - with the optimal keywords for your business model - all at a keyword density level that gives you the organic search ranking you're looking for? If not -- how dense are you?
Settle down, I'm not questioning your IQ. In the world of organic SEO 'How dense are you' isn't an insult, it's a legitimate question. Plenty of SEO copywriting services will imbed chosen keywords or keyword phrases into your web content, and then bill you for organic SEO optimization. Ripple dissolve to a few months down the road --- you're left holding a site with no web lift - and your so-called SEO copywriting service is MIA.
Keyword density is half science and half art. It means incorporating not only the most effective keywords into your web pages, but at the most effective ratio of static content to new content. Every page of every website is different. There are formulas, but they change depending on the word count in your content, tags and meta tags.
A natural SEO guru I know often says SEO density is a range. And you want to be at home in that range. Too few keywords and you've gone wide of the mark, wasted your money, and wasted precious months.
What happens if you have too many keywords? You get pinged by Google indexing for stuffing keywords. This is not good either, and can set your efforts to lift your web ranking back a long way.
Either way, the trouble with a lot of SEO copywriting is that by the time you find out it's not working, you've lost months of valuable time. Plus you lose the site hits, customers and worst of all, the profits that go with them.
There are lots of easy to use tools for measuring the density of the keywords on each page of your site. A great place to start is with the SEO Quake plug-in for Firefox.
SEO copywriting services can be divided into two groups - those that rely on the logical left side of their brain, or their right brain, the creative and intuitive side. I'd bet my Organic SEO budget on the creative right-brained thinkers any day - the best will put effective keywords into smart content that engages and persuades. Just make certain they know their density.
Which brings me around again to ask one more time: how dense are you? Does your site have the optimal length of content - with the optimal keywords for your business model - all at a keyword density level that gives you the organic search ranking you're looking for? If not -- how dense are you?
About the Author:
Before you let any more of your valuable keyword traffic visit waste, contact Steve Fawcett at Phibnax for SEO copywriting services, along with a no obligation analysis of the content on your site. Phibnax is a lean mean marketing company founded on effective writing, and focused on results. To see more, visit Phibnax.com.